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Collective Intellect Launches Real-Time Social Media Monitoring: Technology Employed by Hedge Funds Adapted for Marketing and Communications

By robin | Posted 25/10/2007
Categorized in Marketing , News , PR

Boulder, CO - October 25, 2007 - Collective Intellect today announced the launch of Media Intellect, the only real-time monitoring and predictive intelligence service for social, traditional and corporate media. "Understanding whom is saying what about your product or company online is now critical business intelligence," said Collective Intellect CEO, Don Springer. "Media Intellect provides marketers with the real-time data and analysis they need to optimize campaigns and manage corporate reputations. Collective Intellect gives brands real-time access to the largest focus group on the planet."

Media Intellect expands upon Collective Intellect's experience in providing social media monitoring to more than 70 hedge funds. Media Intellect features analytical tools and custom reporting for marketing and PR professionals to measure and track brand reputation in social media over time. By monitoring these changes, companies gain a clearer understanding of how to evaluate campaigns and engage online. Continued Springer, "Collective Intellect hopes to enable a whole generation of corporate communicators and agencies to identify, rank and engage directly with the advocates most responsible for shaping public opinion within their communities. Collective Intellect is the most customizable solution available."

The Media Intellect system evaluates sources of unstructured data including blogs, social networks and message boards through algorithmic "Topicnets." The data is then ranked and organized through 20 different filters including influence and importance. A single desktop provides a full-suite of analytics such as tonal sentiment, volume of conversations, and maven identification in addition to a real-time running list of ranked and filtered active conversations. Prior to launch, the Collective Intellect beta was utilized by Fortune 500 brands such as Chrysler, as well leading agencies such as Fleishman Hillard and Poke.

About Collective Intellect Collective Intellect specializes in comprehensively tracking, filtering, ranking and analyzing media content. Founded in 2005, Collective Intellect is based in Boulder, CO.