About Us
Collective Intellect is the leader enabling Social CRM through its web-based, automated, real-time text mining and analytics software. Collective Intellect's Social CRM Insight platform automates your ability to identify emerging consumer considerations and preferences, and to track your ability to change them.
The software solution enables customers to collect, process, and synthesize intelligence from online consumer conversations and other available proprietary content, so that they can listen to and understand what is important to their consumers, to gain faster insights and early warnings on important trends.
Using our proprietary analytics engine that instantaneously sifts through and analyzes millions of consumer conversations occurring online everyday. Collective Intellect's Social CRM Insight Platform automates deep analytics of real-time social media to provide rapid insight and enable quick and focused action.
Collective Intellect Social CRM Insight software enables open-ended analysis by identifying key themes and terms to capture the true voice of the consumer. It also enables closed-end analysis to identify and quantify consumer considerations and preferences utilizing dimensions that either are customized or provided in Collective Intellect's extensive library based on best practices established by our professional services team.
The Technology
We use proprietary, semantic search and analytics technology to automate the capture of social media metrics and insights from consumer generated content from a myriad of social media and unstructured data environments. Our semantic engine is based on Latent Semantic Analysis (LSA), an advanced form of statistical language modeling.
LSA is a method for exposing latent contextual-meaning within a large body of text. This allows more relevant terms to carry more weight to construct more accurate vectors of how consumers are talking about a category, brand or product. This technique deciphers the relationships and correlations between words and plots where they dimensionally reside in proximity to a specific topic of interest. The resulting data is more relevant and pertinent to a research query. LSA learns in much the way the human brain does, by recognizing the context of language from all of previous times it has seen a term within that context. This produces a technology that can accurately disambiguate a term that is used in multiple contexts.
Our solution addresses the inaccuracy and bluntness of keyword search and the speed and cost disadvantages of NLP techniques through the use of advanced statistical language modeling. The proprietary technologies isolate important attributes from groups of authors and reveal unique considerations and preferences in addition to providing the ability to identify unknown associations occurring through natural online conversation. Our technology is used in a compounding fashion, starting with topic categorization, to theme extraction, then to trait extraction.
Social Maturity Curve
Implementing the right listening tool is critical, as it becomes the foundation for the Enterprise to move along the social media maturity curve. CI:Insight use semantic search and analytics technology to achieve a high degree of categorization accuracy that automates the capture of consumer consideration and preference, including sentiment, demographics and author profile details. Using this type of sophisticated language modeling technology, companies can adopt and integrate social media analytics at any phase within their social business.
Where is your business along the social media maturity curve? Review each phase to determine which tools and methodologies can help you achieve your social business goals. Or contact us and we'll work with you to transform your organization into a social business.
Social Monitoring
Monitoring is an important first step in acknowledging and tracking online conversations about your products and/or services. Learn more about the tools and practices of Social Monitoring (PDF).
Social Presence
Social creative assets and their placement build on the intelligence surfaced during the social monitoring phase of the maturity curve. Your social strategy is organized around earned social – placement of creative assets with the intention of improving clicks or activity to support brand awareness, a specific campaign or new service. Learn more about the tools and practices of Social Presence. (PDF)
Tools
Social Research
You are beginning to segment your audience for more effective social engagements and media spend, and are pursuing strategic programs for different digital and social media platforms. This type of more robust analysis is configured to be repeatable and scalable and direct feeds are integrated into a dashboard, allowing for real-time analysis. Learn more about the tools and practices of Social Research. (PDF)
Tools
Social CRM & Targeting
You are communicating the right message, from the right employee to the right prospect at the right place and time to achieve a desired consumer response and thus ROI. Learn more about the tools and practices of Social CRM & Targeting. (PDF)
Tools
Social BPM & Engagement
A fully integrated solution, combining real-time listening , targeting, engagement and measurement to effectively collaborate with your customers, prospects, influencers and employees in an ever-evolving socially connected world. Learn more about the tools and practices of Social BPM & Engagement. (PDF)
Tools
Collective Intellect
2040 14th St. Suite 200
Boulder, CO 80302
720.259.3600
866.697.7204 (fax)
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The Management Team
Don Springer
CEO
Don is a successful three time entrepreneur whose previous companies have returned more than 500% to his investors. Dante Software was a venture capital-backed company acquired by webMethods (WEBM) in the fall 2003. Don led WEBM's business process optimization unit, achieving more than 40% in consecutive quarterly revenue growth and an annualized run-rate of $30M. He has an MBA from the Darden School of Business at the University of Virginia, and a B.S. in Systems Engineering at the University of Virginia.
Tim McCandless
VP Engineering
Mr. McCandless has more than twenty-five years experience researching, designing, and developing software that challenges the state of the art. He has worked extensively in neural networks, blackboard, systems, statistical natural language processing, knowledge-based human-computer interface design, and automated optical network provisioning. Over his career, he has held leadership or distinguished fellow positions with the Naval Personnel Research and Development Center, MCC Human Interface Laboratory, U S WEST Advanced Technologies, Emperative, Inc. and Pearson Knowledge Technologies. He is also the author of numerous technical publications. Mr. McCandless has a B.S. degree in Cognitive Science from the University of California, San Diego.
Marc Silberstrom
SVP Strategy
Marc brings sales and strategy leadership and experience successfully growing revenues for a number of enterprise software, market research and business consulting organizations. Prior to joining Collective Intellect, Marc led strategy and business development for the Market Research Technology company iModerate, guiding the organization to a threefold increase in revenue in just 20 months. Marc led sales for the healthcare business and technology consulting organization Catalyst, directing a two-fold increase in revenue in just 15 months, earning Catalyst the status of the fastest growing woman owned company in Colorado in 2006. Marc has also held sales and strategy leadership positions at companies such as Statera, Sterling Commerce, Allen Systems Group (ASG) and Consilient. Marc holds a bachelor's degree in behavioral sciences from The Johns Hopkins University.
Mehrshad Setayesh
CIO & Social Intelligence Architect
Mehrshad is an accomplished twenty-year software professional with extensive international experience and unique expertise in the high volume transactional systems coupled with advanced systems integration that permeate social media content. A Collective Intellect veteran and architect of a patent-pending CI technology, Mehrshad brings deep social media, data mining, and system integration insight to his CIO role, ensuring all partner integration projects benefit from sound process and best practices. Mehrshad studied software engineering at Federal Polytechnic School of Lausanne, Switzerland, received a B.S. in Computer Science from Texas A&M and a Masters in Software Engineering from Southern Methodist University.
Gina Marcon
SVP of Client Services & Delivery
Gina has more than twelve years experience in both the supplier and vendor side of the market research business. She has successfully conducted a wide variety of market research projects for a diverse client base spanning multiple industries. Over the course of her career, Gina has worked with clients such as Nestle Purina, Walgreens, Hasbro, MillerCoors, ESPN, Microsoft Advertising, MTV/VH1 and the NY Post. Prior to Collective Intellect, Gina started her career as a Data Analyst for Penn, Schoen and Berland and then became a Project Director for both Paragon Media Strategies and iModerate. Gina holds a M.S. in Audiology from the University of Wyoming and has formal Project Management training from PMS.
The Board of Directors
Dawn Hudson
Dawn Hudson, CEO of Pepsi-Cola North America from 2002-2007 and Chief Marketing Officer from 1998-2002, has over 20 years of experience in strategic brand building within consumer packaged goods and foodservice. Hudson created the Lipton Green Tea franchise, Sierra Mist lemon-lime trademark, and Amp energy drink to appeal to the evolving market. Dawn led Frito-Lay International as Executive V.P. of Sales and Marketing, helping to launch Doritos in 20 countries. Hudson also spent nine years at Omnicom working with clients such as Johnson and Johnson, Helene Curtis, Maybelline Cosmetics, Anheuser Busch and Frito Lay. Hudson has served as the Vice Chair of the American Beverage Association and in addition to Collective Intellect, she serves on the Board of Directors of Lowes, Allergan, The American Film Institute, and is Chairman of the Board of the LPGA. Hudson was named to Fortune's “50 Most Powerful Women in Business” and was recognized as a “Forbes 100 Most Powerful Global Women”. In 2002, she was named “Advertising Woman of the Year” by Advertising Women of New York. Hudson has been named twice to Advertising Age's list of “Top 50 Marketers” and was inducted into the American Advertising Federation's Advertising Hall of Achievement.
Robert Perkins
Bob Perkins is President of Consensus Research Group, a marketing research and consulting company that works with large corporations on communication and business strategies in the United States and Europe. Consensus clients include Pfizer, the Financial Times, the Center for Bio-Security, the Hospital for Special Surgery and the University of Pittsburgh Medical Center. He served on the Board of 24/7 Real Media from 2001 to the sale of the company to WPP for $650 million. He also serves on the Board of two venture funded companies: Transpera, focusing on video advertising on mobile phones and Sportgenic, a technology company for cross-platform media sales. Before joining Consensus, Bob's experiences include three years as Senior Vice President of Marketing for Pizza Hut, President of the New York office of Chiat/Day advertising, and head of Global Marketing and Licensing for Calvin Klein. Bob started his marketing career in politics, as head of the Republican National Committee's finance operation and the National Republican Senatorial Committee. Bob has a Masters in Economics from Texas Tech University, was a jet instructor pilot during his Air Force tour of duty, and serves on the Board of the non-profit American Health Initiatives. He lives in New York City.
Joe Zell
Mr. Zell has an extensive, 20-year operating background in communications and data networking. Currently at Grotech Ventures, Mr. Zell focuses on investment opportunities in the communications, networking, software and outsourcing sectors. Mr. Zell has held a variety of management positions at Convergent Communications, US WEST, WilTel, LDXNet, United Technologies Communications, MCI Communications and Xerox Corporation. Mr. Zell graduated Magna Cum Laude f rom Missouri State University with a Bachelor of Science degree in Marketing and is an active member of the Washington DC metro chapter of the YPO (Young Presidents Organization).
Martha Crawley Tracey
Martha Tracey is Vice President of Crawley Ventures, Inc., a wholly-owned subsidiary of Crawley Petroleum Corporation. Martha joined Crawley and opened its Denver office in 1995 in order to diversify Crawley’s assets through direct investments in private companies and investments in venture funds and hedge funds. Since that time Crawley Ventures has invested in a broad range of industries including high tech optics, financial services, manufacturing, wireless technologies, and software. Martha is on the Board of Directors of Crawley Petroleum Corporation, CenterStone Technologies, First Western Financial, and Collective Intellect. Prior to joining Crawley, Martha worked in the Syndications Group at Dresdner Bank, New York Branch and in financial management at Random House. Martha earned an MBA from Yale University and an Economics degree from Williams College.
Don Parsons
Mr. Parsons is a founding member of Appian and serves on its investment committee. He currently represents Appian on the boards of Oxlo Systems and Collective Intellect. He is responsible for Appian's investments in Univa and LeftHand Networks. Previously, Don served as a general partner of Centennial Ventures, a Denver-based firm specializing in telecom services and communications technologies, where he served as a board and investment team member for several IT/Communications companies, including HighGround Systems (acquired by Sun Microsystems), Raindance Communications (NASDAQ: RNDC, acquired by West Media), Ecrix (acquired by Exabyte/Tandberg), Verio (acquired by NTT) and Pluto Technologies (acquired by NASDAQ:Avid). Prior to his career in venture capital, Don was a design engineer with IBM's Personal Computer Division in Boca Raton, Florida. Don is a founding board member of Colorado's chapter of the National Association of Corporate Directors. He is also a current member and the former president and chairman of the Colorado Venture Capital Association. Don is on the Board of Trustees of the Graland Country Day School. He holds a B.S. in Electrical Engineering from Northwestern University and an M.B.A. from the University of Michigan Business School.