New Media Intelligence Blog

AdRants: Collective Intellect Tracks Super Bowl Buzz

By robin | Posted on 04/02/2008
Comments (0) | Categorized in Media , PR , Super Bowl Advertising

http://www.adrants.com/2008/02/collective-intellect-tracks-super-bowl.php

CBS MarketWatch: Betting on Super Bowl ads - during a downturn

By robin | Posted on 31/01/2008
Comments (0) | Categorized in Corporate Reputation , Marketing , Super Bowl Advertising

More sponsors of game broadcast face bigger risk as the economy falters By William Spain, MarketWatch

CHICAGO (MarketWatch) -- Even as the economy sputters and the media starts to feel the pinch of ad-spending cutbacks, a 30-second commercial in this year's Super Bowl costs more than ever...

We have moved

By TimothyJ | Posted on 28/01/2008
Comments (0) | Categorized in

We've just switched over to wordpress so please note the new blog location. We're now at blog.collectiveintellect.com. You will note our recent increase in blogging and it's our intention to continue to call your attention to the best of the blogosphere around some of the topics we're currently combing through and especially around marketing and social media. We've also added some fun widgets, one around twitter and the other from Lijit that gives you social search through our graph of connected bloggers. We'll also continue to cover the technology and the social media space, letting you know what we think are important developments. And of course we'll continue to predict election results through out this election year along with key graphs and analysis of social media.

Happy blogging and looking forward to interacting with everyone in the coming year. Tim

SC Primary: CI's Blogosphere-Based Projection

By Yordy | Posted on 25/01/2008
Comments (0) | Categorized in Politics

CI's measurement of blogosphere sentiment and activity shows Obama taking South Carolina, with an 8% lead. This is a slightly smaller margin than the latest polls are showing, but it's still a significant advantage.

(This projection is based on averaging activity and sentiment of a sample of South Carolina-based political blogs with activity/sentiment of national blogs.)

New Harris poll on the State of the Union; the blogosphere helps give context

By Yordy | Posted on 24/01/2008
Comments (0) | Categorized in Politics

A new Harris Interactive poll released to be released later today in advance of next week's State of the Union address reveals that four out of five Americans believe the state of the country is either fair or poor. Broken down by party affiliation, 61% of Republicans believe the state of the union is fair/poor, 95% of Democrats, and 87% of Independents.

The poll also asks about seven specific issues. Unsurprisingly, given recent economic events, "strengthening the economy" suffered the largest drop from last year's poll. In 2007, 36% of the respondents said strengthening the economy was going well; this year it's down to 16%. The only increase was in sentiment about the state of the Iraq war. Last year 19% said the Iraq war was going well; this year it's up to 26%.

In light of this new poll, I thought it might be interesting to see which issues directly tied to presidential candidates are being most discussed online, broken out by Left and Right.

We began tracking several major issues, and created search agents wherein key terms around those issues be mentioned within a certain number of words of any of the major presidential candidate's name (both Democratic and Republican). This is to ensure as much as possible that each topic is being discussed in direct relation to the presidential race. We have previously identified hundreds of blogs as "left-leaning", and likewise for "right-leaning". We ran these search agents through both blog networks, and the resulting share-of-voice is displayed below.

Iraq-related conversation of course dominates the Left, but the biggest surprise is that Immigration issues were discussed significantly more often on the Right than Iraq (Immigration policy was not included in the Harris poll). In the past when we've surveyed these issues we had taken all online sources--blogs, message boards, and news--together; and had found that Immigration always came in a distant second to Iraq. We always assumed that the Right talks about Immigration more than the Left, but it was surprising to see that it was actually the dominant topic.

It was also a bit surprising to find that both gay issues and general conversations about the economy were almost equally distributed on the Left and Right.