Checking out the CNBC/Collective Intellect Super Sunday Ad Tracker to find some interesting insights to pass on. I changed the date in the dashboard to analyze conversation from yesterday(Feb., 2nd)  and was pleasantly surprised to see Budweiser topping out the list at number 1. Beer appears to be replacing autos in people’s minds as we [...]

To determine which brand’s advertising is winning/losing? 1. Start with the Main Metrics tab. The Engaged Consumers index will help you understand who is really winning and losing as defined above. The Total Buzz column to the right helps you see which brand is generating the most overall conversations (good + bad) 2.Click the Engagement [...]

Sitting in the office working on the CNBC/Collective Intellect Super Sunday Ad Tracker and the discussion naturally turns towards the ads, which ones we’ve seen, which ones we can’t wait to see. There’s been a lot of discussion about how social media is changing the way ads are used to promote brands during big events, [...]

Will the Collective Replace Commentators What will keep your attention during Super Bowl Sunday? The game or Coca-Cola’s Polar Bear Watching Party, where the bears will react in real-time to event’s on the field? Coke is creating a complete brand experience that extends and amplifies the reach of their game day ad using social and [...]

We just couldn’t wait to share some early findings from our Brand Tracker: Super Bowl 2012. Honda’s ad starring Matthew Broderick, who is reprising his role as Ferris Bueller, is influencing a couple of the key social indicators we are using to track the influence of each ad on how positively consumers are responding to [...]

We’re getting ready to flip the switch on our Brand Track: Super Bowl 2012 dashboard. As we get ready to launch, we’ve also been looking at the data, understanding the drivers behind the key indicators that are comprising our Engaged Consumer ranking. One theme that has unexpectedly emerge, and which we think will be interesting [...]

Social media is changing the way Super Bowls are created, evaluated and ultimately ranked.  Advertisers are no longer waiting until game day to promote their ad and are not limiting the promotion of their ad to a single time slot.  Rather the experience and conversation are being more fully developed and supported online and not [...]

Or Their Notoriety It’s been a bit quiet on the CI blog lately as we’ve been working on a new dashboard for the upcoming group of Super Bowl ads. It’s called Brand Tracker: Super Bowl 2012 and it provides a unique view into what is driving the popularity of the ads.  Seeing which ads generate [...]

What metric is important to your business? How do you measure the success of a campaign or product? Does your social media analytics strategy monitor those indicators across multiple channels? In order for social media programs and their subsequent measurement to gain further support in the enterprise, they have to be tied to key business [...]

This is a difficult post to write and not appear too salesly or preachy but I’m hoping that the following information might guide organizations towards a text analytics approach that meets their needs. When you begin to think about creating a social media strategy and selecting a technology, one of the first consideration should be [...]