Saints win 31-17 – and with that, another football season has come to a close. A bittersweet day for many across the globe, here at Collective Intellect we take solace in the fact that we get to bask in the bright (and in some cases not so shiny) moments of the Super Bowl XLIV advertising [...]
At Collective Intellect, we appreciate that social media messages don’t live in an isolated vacuum; content influences and is influenced by traditional media stories. This is why we view and treat online news content just like your standard social media message.
When you think of Whole Foods, what’s the first thing that pops in your head? How about when you think of Trader Joe’s? Never been to a Trader Joe’s, you say? Well, there are 325 to choose from in 25 states, noticeably more than the 280 stores that Whole Foods operates…and that’s in 38 states, [...]
Twitterville is less a business manual than it is a collection of short success stories. The book is so effective because of the personal, one-on-one style with which it is written. It is both entertaining and informative, and while reading it you can’t help but feel good about social media and about the future of the world we live in as a whole. Perhaps that was why the insuppressible cynic in me kept rearing its ugly head and wondering: “is this all too good to be true?”
Last week was a first for the little people. The People’s Choice Awards were completely decided on and by “the People.” For the first time, fans were involved at the beginning stages of the show and were able to not only vote, but decide on the nominees.
“Hello, my name is Conan O’Brien, and I will soon be available for children’s parties.”
While Conan O’Brien was his usual funny-self, poking fun at the possible end to his career in his opening monologue on January 12th, consumers find nothing funny about NBC’s decision making. Moving his late-night time slot back to 12:05 ET, NBC [...]
Taking part in a time honored tradition, as we launch our 2010 blogging effort, we resolve to be more deliberate about sharing information that tells the story of Collective Intellect, the social media research industry, as well as social media marketing and social media in general. We are expecting many things to change in 2010, [...]
Social media continues to evolve. As there is really no way to know how this will affect the future, we present our whimsical take on how social media may change life as we know it in 2010.
Collective Intellect wishes you the happiest of holiday seasons!
Analyzing the online conversations of these two American cereal staples over the last twelve months, there were roughly 10,300 Cap’n Crunch conversations and 30,800 Lucky Charms conversations. Wow…Really? Yep, and it seems like consumers like to tweet about these sugary bowls of goodness rather than blogging about them — a whopping 61% of the Cap’n Crunch conversations and 54% of the Lucky Charms conversations took place on Twitter.