Archive for August 2007

Listening to Your Product Fans in the Blogosphere

by Robin Seidner August 24, 2007

Earlier this week, a few of the bloggers at Engadget posted what they called an open letter to Palm. In their typically sarcastic tone, they actually spelled out some intelligent critiques of Palm and their lack of innovation with the Treo. The post was a critical look at what’s needed from Palm to get back [...]

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CNN/YouTube debate: Analysis of Post-Debate Buzz in Social Media

by Kevin Yordy August 1, 2007

A week after the Democratic debate, the GOP presidential candidates are beginning to grumble about backing out of their own CNN/YouTube debate scheduled for September. Perhaps they saw how uncomfortable it could be to address heartfelt questions asked by real people from around the country- as close to face-to-face as technology can allow. Or perhaps [...]

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here