Archive for October 2007

CI Launches Real-Time Social Media Monitoring

by Robin Seidner October 25, 2007

Collective Intellect today announced the launch of Media Intellect, the only real-time monitoring and predictive intelligence service for social, traditional and corporate media. “Understanding whom is saying what about your product or company online is now critical business intelligence,” said Collective Intellect CEO, Don Springer. “Media Intellect provides marketers with the real-time data and analysis [...]

“Can’t Stop The Freedom Train!”: Ron Paul’s Online Army (Part Two of Two)

by Kevin Yordy October 22, 2007

Part Two of Two: When I wrote the first part of this post, I wondered how, if at all, Ron Paul’s army would react. I hoped that his supporters would read the post, and comment rationally– to tell me why I was wrong about their chaotic message board responses to anything Ron Paul-related. But what [...]

The Day the Record Labels Died

by Tim Wolters October 17, 2007

Since the dawn of Napster in the late 90s, the Internet has been an all out free-love-bearing orgy for music and media in general. From heavy metal goliath Metallica to major record labels such as SONY, the industry has constantly been living in fear of the consumer, rather than embracing the consumer’s versatility. While the [...]

When Social Media Delivers a Bigger Story for Corporate Performance

by Tim Wolters October 11, 2007

One reason social media continues to experience growing popularity is its ability to quickly disseminate information, especially that which is often overlooked by traditional media. This is especially relevant for a nano-cap company such as Palatin Technologies (PTN), that may receive little or no coverage in traditional media outlets. Social media not only rounds out [...]

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here