The individual today has more influence than perhaps any other time in history on the success or failure of a company and it’s products. Blogs are playing a critical role in our ability to communicate our thoughts and preferences to those interested. Twitter is making instant information ubiquitous 160 characters at a time. Mass marketing [...]

A Variety post from last night is sparking conversation in the blogosphere about which Hollywood studios are advertising in Super Bowl XLII, and what movies they are promoting. The first post commenting on the news came from SuperHeroHype.com and obviously covers the two superhero movies that have been announced in Iron Man and Hancock. Iron [...]

When Leopard first launched, there was a great rush to compare it Vista. Mac fans being what they are, the problems associated with Vista migration just tend to egg them on. Now that Leopard has been out for a while we can take a look at a more long-term comparison between the two operating systems, [...]

One of the questions that inevitably comes up when talking to customers about social media marketing is “How does Collective Intellect determines who the influencers are in social media?” This is a great question, because unlike traditional media – where you have existing criteria – circulation, source credibility, advertising rates based on impressions – social [...]

Last week’s Society for New Communications Research Symposium apparently discussed the findings of a study they put together on social media influencer research. The most interesting piece to me is that PR professionals struggle to find effective metrics for deciding who are the most influential players. I will be interested to read the full study [...]

As I briefly mentioned in my previous post, music fans today live on the Internet. Thus, artists must build themselves online. For all intents and purposes, a band is to listeners what it resembles in its web presence. Granted an artist should be judged by its sound, this is far from the only factor that [...]