Update: The last poll to come out before the SC primary showed Huckabee pulling ahead by a comparable margin to what CI’s measurement of the blogosphere had projected. McCain ended up with a victory. Perhaps this has something to do with older Evangelical voters being unable to come to the polls because of the weather, [...]
So far, in Iowa and New Hampshire, CI’s method of predicting the primaries has produced approximately the same results as traditional polls. However, we are working on different ways to improve this. We tried something different for Michigan. Our original method takes the average sentiment times the total of posts on each candidate, when mentioned [...]
Last night at the Colorado chapter of the Business Marketing Association, I listened to Matt Preschern, a VP of Communications for IBM, talk about the digital convergence of marketing. He started off his presentation with a focus I appreciated — how much smaller, more niche audiences are (the lead in to talking about targeting markets [...]
While there doesn’t appear to be any groundbreaking products that have caught fire at CES there do seem to be a few stories worth noting. The biggest story is undoubtedly the death of HD-DVD. HD-DVD sentiment has been drastically declining while Blu-Ray has been climbing since Warner Brothers announced support for the Blu-Ray format. Not [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.