For better or worse, the stars’ red carpet entrances are more important to many viewers of the Oscars than the awards themselves. The Academy Awards red carpet is the biggest platform for top designers to showcase their most finely crafted creations. By the end of this year’s ceremony, John Galliano and Marchesa were the most-often [...]

On Friday evening, we measured the blog predictions for several of the top Oscar categories. We showed Atonement as the projected winner. However, new posts on Saturday and Sunday changed the landscape a bit. No Country For Old Men is now the blogosphere’s projected winner.

Yep it’s Oscar time again, that tribute to Hollywood narcissism that’s just so hard to turn away from. We’ve done another round of extensive scraping of the blogosphere to give you the best and brightest analysis of the event. Similar to the Superbowl we tracked all of the advertisers for the Oscars leading up to [...]

Blogularity: the popularity of a topic in the blogosphere vs. similar topics. This could be a company vs. other companies in the industry, a product vs. competitive products, people vs. other people in comparative situations (like elections and contests). see also: Blogular as in “that’s totally blogular dude”

On Friday afternoon, I sat down to speak with Ron Morris of American Entrepreneur Radio, to talk about social media measurement and the after-buzz of Super Bowl advertising. To listen to the podcast, click here.

Collective Intellect is developing new and innovative techniques to use the blogosphere as a predictive tool for reaction-based events. We’ve had predictive success in single state primaries and caucuses, as well as Super Bowl advertising; but the massive amounts of conversation in different topic areas surrounding Super Tuesday seemed to have too many variables which [...]

We chose five different Super Tuesday states to gauge-California, Colorado, Georgia, Massachusetts, and Missouri. For these states, we used the methodology of combining activity and sentiment of state and national blogs. We also made an overall prediction using a similar, but untested, method. We measured the sentiment and activity for national blogs. The candidate’s name [...]

Tweitgeist twitter theme cloud heavily weighted with superbowl themes. It makes sense but just didn’t think it would be this over the top.