Matt Dickman at Techno//Marketer has recently been posting about how sentiment is determined in online conversations while pointing out the difficulty posed with language and mentions Collective Intellect. “Part of their analysis is of language within conversations and the sentiment that is displayed there. The sentiment is then tracked over time and can be a [...]
Paul Gillin’s recent thought-provoking comments on whether and if a negative sentiment “floor” exists for Dell obscures a larger point – never give up! Using social media tools to further understand the negative sentiment associated with the “floor” helps build a business case (for or against) further marketing strategy and outreach. My response: – A [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.