Start experimenting with these ideas for social media marketing, and you’ll start to understand Web 2.0. Now take it a step further and listen to the conversation with analytical tools, determine your brand’s sentiment, find the insights and create authentic conversations with your topic mavens, then you’ll be several steps closer to using social media [...]
Per our press release about Collective Intellect’s engagment with Royal Bank of Canada to provide a customizable, real-time information to users of RBC’s direct investing Web site, Tim Wolters was contacted by Katherine Heires, a correspondent with Securities Industry News, who was interested in CI’s statistics and semantic-based algorithms. Rather than using natural language processing, [...]
Well it’s been a while since someone has done a really in-depth analysis of social media companies and here is a real killer. Philip Sheldrake, Director at RacePoint Group has broken the silence with an incredibly detailed analysis of the current players in the social media world. Download the full 99 pages of sweetness and [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
