U.S. athletes met with great success at the Olympics, as did theseven global sponsors that CI tracked. Our final social media Olympic analysis focuses on the overall brand lift and % change of Olympic conversation around selected sponsors over two two-week time periods: pre-Olympic (7/22 – 8/7) and Olympic (8/8 – 8/24). Visa’s Olympic-focused online [...]

Looking for tips on how to make Twitter work for your business? Here’s a quick fifty ideas from Chris Brogan’s blog. The tips are broken down into categories such as: first steps, what to tweet, and the Twitter-positive arguments to the most common Twitter cons you’ll come across. The post is a great primer for [...]

The 2008 Olympics have already been marked by both shattered records and controversy, making it the perfect event to cover in Social Media. CI tracked eight selected Beijing Olympic sponsors- Visa, McDonald’s, Coca-Cola, Lenovo, UPS, General Electric, Kodak and Panasonic- over a selected time period of 8/2 to 8/13. We compared each sponsor’s Olympic-focused conversation [...]

Collective Intellect’s President Tim Lefkowicz kicked off the start of the 2008 Summer Olympics by appearing on the Fox Business Network (FBN) Money for Breakfast Show anchored by Alexis Glick which follows pre-market business headlines. FBN sought Collective Intellect’s opinion on the results of the pre-Olympic Sentiment around the major brands that are advertising at [...]

As the 2008 Summer Olympics approaches, Collective Intellect slices down the analysis to the even more granular level of Brands and their Olympic-specific marketing composition. By doing this and sampling the two weeks directly prior to the start of the Olympics (7/25 to 8/7/2008). Our results: The traditional Big 3 of Visa, Coca-Cola, and McDonald’s [...]

The 2008 Olympics in China are already generating a great deal of buzz in the Social Media world, particularly around certain Olympic Sponsors. Collective Intellect is actively tracking the buzz around Visa, McDonald’s, UPS, General Electric, Coca-Cola, Panasonic and Kodak. By comparing all sponsors and evaluating each sponsors lift through increase in online conversation, CI [...]