“Analysis paralysis” and “desktop fodder” are two phrases I’ve heard over the years associated with reporting and analysis that subsequently takes you on the road to marketing nowhere. Moving beyond reporting, dashboards, and analysis is not rocket science – what is required is a desire to test some of the conclusions out in the marketplace. [...]
In his recent book, “What Sticks”, Rex Briggs estimated that over one-third of the $300 billion dollars in annual advertising spend in 2006 was wasted. Of this amount, approximately $23 billion dollars was wasted simply because the allocation of media spend across channels was not optimal. Put another way, re-allocating media dollars to channels that [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.