A colleague of mine, Victoria Petrock, recently introduced me to a site she currently writes for called marketingcharts.com. The site provides free downloads of useful marketing charts and spreadsheets, as well as links to relevant articles. Today, one article in particular stood out to me. A recent study shows that young adults (ages 18-34) are [...]
Social media agency Room 214’s co-founder Jason Cormier interviewed Collective Intellect co-founder and CTO Tim Wolters for a podcast last week. The wide-ranging discussion covered social media monitoring best practices and thoughts on emerging social media technology, as well as a host of other related topics. Check out the podcast on Room 214’s “Capture The [...]
“What we have here is a failure to communicate” says The Man to our hero Cool Hand Luke and that characterized the marketing world of Web1.0 and may have inadvertently helped lay the social media foundation that is Web2.0. The Web2.0 revolution has now matured into a new stage, moving from initial confusion (and no [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.