I was invited to speak at the following event yesterday by JohnstonWells. They’ve just moved into new offices in Denver so was a great way to show off the new digs. The event was well run and well attended by a number of local companies so hats off to the folks at JohnstonWells. The purpose [...]
RT: Great post by Remarkablogger Michael Martine outlining the top twitter faux pas made by marketers, summed up in the following paragraph. The advice may seem like common sense but is a great reminder of why the word social appears in the wikipedia entry for twitter. “If I could distill these five points down to [...]
It’s Election Day, and some pundits are predicting a landslide win for Obama, while others say that McCain has a slim but very real path to victory. In other words, no one knows anything for sure. We decided to apply the same methodology we previously used to predict individual primaries, to gauge social media’s feelings [...]
The recent malaise brought about by this month’s collapse of the Dow Jones Industrial Average and worsening economic conditions have brought into sharp relief the budgeting challenges marketers face in 2009 and beyond. Despite the economic doom and gloom, understanding who your customers and potential customers are and what they are saying about your company, [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
