Two terms reside at the center of the ongoing quest for measurable metrics and estimating the return on marketing investment within the social media arena – reach and engagement. The former is a measurement relic of traditional advertising effectiveness such as TV or radio spots while the latter is the latest buzzword (pun intended) for [...]
Curtis has been around the social media and public relations worlds for longer than practically anyone else I know of (except perhaps Chris Brogan). He talks about twitter, word of mouth, and measurement as they relate to public relations. Thanks for the mention Curtis! What do clients want more/less of, given the current economic conditions? [...]
Came across this post this morning from Jason Falls. It’s a collaborative piece predicting what may go down in social media next year. These are from some of the most active thought leaders in social media. Interesting to see the different perspectives and general impression that social media still has a ways to go in [...]
Two terms reside at the center of the ongoing quest for measurable metrics and estimating ROI within the social media arena – reach and engagement. “Reach” is a measurement relic of traditional advertising effectiveness such as TV or radio spots. “Engagement” is the latest buzzword (pun intended) for discussing the efficacy of social media marketing [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.