2009 Super Bowl Advertisers: Sunday Night Social Media Findings
by Jackie Wood February 2, 2009This year’s Super Bowl generated an enormous amount of online response – arguably due to the ads more so than the game itself, with 3D effects, new logos, and celebrity icons. Collective Intellect determined results within hours after the game. We’ve created a comprehensive report with our findings that we will make available as PDF. Here are a few of the high level metrics:
- Pepsi dominated the online conversation during the game. Pepsi alone took 19% of the Top 10 share-of-voice; but when Pepsico products Sobe and Doritos are included, Pepsico accounted for almost 40% of the Top 10. (Gatorade came in at #11)
- Coke managed to grab 12% of the Top 10 share-of-voice, despite its ads being pushed to the second half of the game by Pepsi’s purchase of the first half.
- Of the five brands with the highest online activity, Audi had the highest “brand affinity/loyalty” association.
- Of those same five brands, Sobe had the highest “economical association”, followed by Budweiser and Pepsi.
- Transformers 2 was the most popular movie trailer
2009 Super Bowl Advertisers Selected Market Share
Twitter generated a huge response as well, Pepsi again dominating. Check out the top 10 tweets, as of 8 p.m. EST 2/1/09:
Twitter Top Ten
To get the full PDF report, including intersection metrics and sentiment fill out the form below and we’ll email it directly to you!
