The most sacred of American annual rites is upon us: sitting through an over-hyped football game to see cutting-edge TV ads that occasionally rival feature films for production value and creativity. But this year it isn’t just about television — the spotlight’s online. Some of America’s biggest brands are experimenting with viral ads, user generated [...]
A quick look at general online Super Bowl ad discussion as well as a few specific advertisers reveals significantly higher activity levels for this year’s Super Bowl than ’08′s. Many factors have contributed to these increased numbers- from excitement over pre-released ads, to debates about the cost of a 30-second spot in today’s economy, to [...]
Of the many insights CI discovered after last year’s Super Bowl, one that was particularly interesting was the “Top 6″ advertisers fluctuated throughout the following months. Pre-Super Bowl hype for 2008 caused Pepsi, Anheuser Busch, Doritos, GoDaddy, Audi, and Bridgestone to arise as the “Top 6″ most talked about advertisers in January. But during the [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.