In the past few years, the space occupied by companies that monitor social media and mine unstructured text for brand and product references has significantly matured, with new lists of experts in the field emerging weekly. Fortunately, technology and marketing savvy agencies and firms also are keeping pace with the maturing space. There are myriad [...]
Media, Rivals Aim to Stir It up for Search Giant, but to Consumers It’s Still a Beloved Brand by Michael Learmonth and Abbey Klaassen Published: April 20, 2009 NEW YORK (AdAge.com) – A little internal test at the Mountain View, Calif., search giant goes like this: You take Google search results, slap them on a [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.