At Collective Intellect, we appreciate that social media messages don’t live in an isolated vacuum; content influences and is influenced by traditional media stories. This is why we view and treat online news content just like your standard social media message. This confluence of traditional and social media also impacts our assessment of the larger [...]

When you think of Whole Foods, what’s the first thing that pops in your head? How about when you think of Trader Joe’s? Never been to a Trader Joe’s, you say? Well, there are 325 to choose from in 25 states, noticeably more than the 280 stores that Whole Foods operates…and that’s in 38 states, [...]

A few weeks ago we interviewed Shel Israel about his new book Twitterville. Twitterville is less a business manual than it is a collection of short success stories. The book is so effective because of the personal, one-on-one style with which it is written. It is both entertaining and informative, and while reading it you [...]

Last week was a first for the little people. The People’s Choice Awards were completely decided on and by “the People.” For the first time, fans were involved at the beginning stages of the show and were able to not only vote, but decide on the nominees. In a post published by AdAge which discussed [...]

“Hello, my name is Conan O’Brien, and I will soon be available for children’s parties.” While Conan O’Brien was his usual funny-self, poking fun at the possible end to his career in his opening monologue on January 12th, consumers find nothing funny about NBC’s decision making. Moving his late-night time slot back to 12:05 ET, [...]

Taking part in a time honored tradition, as we launch our 2010 blogging effort, we resolve to be more deliberate about sharing information that tells the story of Collective Intellect, the social media research industry, as well as social media marketing and social media in general. We are expecting many things to change in 2010, [...]