Archive for February 2010

Brand Wars: Beverly Hills 90210 vs. Melrose Place

by Stacy Cohen February 19, 2010

15 years ago we would have asked “Brandon or Dylan?” and “Amanda or Sydney?”. Today we ask “Liam or Navid?” and “Ella or Riley?”. Resurrected from the 90′s, The CW has brought back two of the most popular teen and 20-something dramas. Today we’re pitting the most famous zip code against the most famous place. [...]

Western Union Listens and Acts

by Vicky Czarniecki February 18, 2010

It’s great feedback to hear when clients are able to take insight from our collaboration with them and mold it into action that benefits their brand. We’ve worked closely with Western Union over the last year. During recent work with the company, a specific point of analysis found that a sore spot for consumers was [...]

Social Media Previews the Oscars

by Seth Harris February 17, 2010

The countdown to the Academy Awards is on and we figure the time has come to take a look at how things are shaping up for the nominated films. To save time, both yours and mine, I’m going to focus on the big one: Best Picture. I’m feeling a bit feisty today, so I think [...]

2010 CI Super Bowl Advertising Analysis

by Vicky Czarniecki February 8, 2010

Saints win 31-17 – and with that, another football season has come to a close. A bittersweet day for many across the globe, here at Collective Intellect we take solace in the fact that we get to bask in the bright (and in some cases not so shiny) moments of the Super Bowl XLIV advertising [...]

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here