Archive for April 2010

Social Media & Box Office Prediction: The Plot Twitters

by Seth Harris April 6, 2010

For months now we’ve been compiling data on upcoming films as they have been discussed within social media, looking at conversational volume, sentiment, and viewing interest so that we may have a good idea as to what’s going to be hot and what’s going to be a flop. Now it seems that someone else is on the scent as well. Word came to us last week via Mashable, the most obsessive social media news site on the web, that a study had been published demonstrating how Twitter has a high predictive power when it comes to box office performance. Suffice it to say, we weren’t too surprised.

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Tweeting Down the Aisle

by Vicky Czarniecki April 5, 2010

As covered by Wired.com, Greg Rewis and Stephanie Sullivan (@hughart and @theunderwire) tied the knot on April 1st. Throughout the ceremony, family transcribed their vows in tweet form to share their special event with faraway friends, and ultimately the twitterverse. The tech-savvy couple made it possible for you to follow the event as well as send well wishes using the #tweetwed hashtag.

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

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Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

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Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

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Social networking sites such as Facebook, MySpace, LinkedIn.

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Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here