Archive for September 2010

A Social Media Landscape: A Visual Cue for Great Data

by Jen Roberts September 29, 2010

One of the features of CI:Insight about which  I am most impressed is the ability to view 1,000s of messages, organized into themes, within a single panel. This is called a dataset but this landscape actually represents blog posts, twitter feeds, news and message board posts, Facebook entries, etc filtered and organized into themes. On [...]

Social Media: There is a Person Behind that Tweet

by Jen Roberts September 20, 2010

A major wildfire had been burning a few miles to the north of where my husband and I live in Boulder, CO. We had loaned out our house to friends,  kept tabs on the possible evacuation – but more or less had gone about our days. But we weren’t there. My husband and I had [...]

Hotel Perception

by Brandon Line September 10, 2010

As the summer comes to an end, I’ve decided to do an analysis on a Hilton, Marriott, and Hyatt to see how their perception fared through the summer. Examining language usage gives you a view into how consumer perceptions can vary across brands. To get a quick view of this, I’ve examined opinionated, action language, [...]

The Social Reach : Online Media’s Impact on Culture

by Vicky Czarniecki September 9, 2010

Social media is a cultural tool. It plays so many roles. Social Media is a community, a sounding board, an educator, recommender, direction giver, exploration tool, news/weather and alert giver. Think of all the cool, new things you’ve found organically as a result of social media. If you are active on Twitter, you know what I mean. All of these uses facilitate connection. You share with a friend, they share with a friend, and the list goes on and on. By sharing what we find it becomes ingrained in our society, effecting and growing our cultural mindset.

Semantic Search: Insight and Answers into Social Media

by Jen Roberts September 7, 2010

Collective Intellect is offering you the chance to play with our new semantic search engine. You won’t get the full experience of CI:Insight (our very impressive social analytics tool, which uses semantic search) but you can experiment with a semantic search engine get an idea of how it works.  You may ask yourself, “why would [...]

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here