CNBC/Collective Intellect Super Sunday Ad Tracker
Understanding the WHY Behind Viewer Ad Preference
Which commercials will really pay off for the companies plunking down millions to advertise during the Super Bowl? Our Super Sunday Ad Tracker knows! CNBC and Collective Intellect have teamed up to bring you the most unique measurement tool out there. Tracking the social media universe (Twitter, Facebook, blogs and more) in real-time, the Ad Tracker determines which ads are the funniest, most liked, the most offensive and the “holy grail” of advertising: which ads will get consumers to buy the products being advertised.
CNBC/CI Ongoing Blog Coverage
FINAL DATA UPDATED 8:00PM ET, 2/7/12 We believe that this is the best time to stop tracking consumer conversation to maintain purity of consumer engagement through 2 days after the Super Bowl
Note: This is a fully interactive tool, and will take up to 30 seconds to fully load the first time. Expect 5-7 seconds to load each subsequent tab.
Resources:
How To Use Ad-Tracker
CNBC Super Bowl Page
View Super Bowl Ads
Super Bowl Ad Schedule
CNBC/CI Ongoing Blog Coverage
NYT: “Before the Toss, Super Bowl Ads”
Need Actionable Social Intelligence? Contact CI for more information about our brand trackers for other industries.
Read Brand Tracker: Super Bowl Advertiser Index product page to learn more about using social intentions not mentions to track an ad’s impact.

