CNBC/Collective Intellect Super Sunday Ad Tracker

Understanding the WHY Behind Viewer Ad Preference

Which commercials will really pay off for the companies plunking down millions to advertise during the Super Bowl? Our Super Sunday Ad Tracker knows! CNBC and Collective Intellect have teamed up to bring you the most unique measurement tool out there. Tracking the social media universe (Twitter, Facebook, blogs and more) in real-time, the Ad Tracker determines which ads are the funniest, most liked, the most offensive and the “holy grail” of advertising: which ads will get consumers to buy the products being advertised.

CNBC/CI Ongoing Blog Coverage


FINAL DATA UPDATED 8:00PM ET, 2/7/12 We believe that this is the best time to stop tracking consumer conversation to maintain purity of consumer engagement through 2 days after the Super Bowl

Note: This is a fully interactive tool, and will take up to 30 seconds to fully load the first time. Expect 5-7 seconds to load each subsequent tab.

Resources:
How To Use Ad-Tracker
CNBC Super Bowl Page
View Super Bowl Ads
Super Bowl Ad Schedule
CNBC/CI Ongoing Blog Coverage
NYT: “Before the Toss, Super Bowl Ads”

Need Actionable Social Intelligence? Contact CI for more information about our brand trackers for other industries.

Read Brand Tracker: Super Bowl Advertiser Index product page to learn more about using social intentions not mentions to track an ad’s impact.

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here