When most companies think about monitoring online conversations, the discussion generally stops at social media. Conversations about your brand are not limited to the social media landscape. Consumer are evaluating, requesting support and sharing their experience with your company through a variety of engagement points, like customer service agent transcripts, email surveys, social media assets, [...]

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The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed the way we share information, evaluate products and spread our message still remains to be seen. But what is apparent is that people have access to tools that [...]

This doesn’t happen too often. We (Collective Intellect) were interviewed by Brent Leary about our partnership with CNBC to monitor ads during the Super Bowl. Working with CNBC we created the CNBC/CI Super Sunday Ad Tracker, to analyze social media conversations and rank each ads based on key social indicators. Instead of relying on volume-based [...]

At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing intentions or services from social data.  We talk so much about it that sometimes we fail to fully explain why a social media strategy focused on understanding consumer expressions of intent is so much more [...]

For many companies social media monitoring still represents a number of challenges.  There are just so many conversations, so many social media channels that it can be hard to separate actionable consumer signal from noise. But what is noise and what is consumer signal? Noise can mean a variety of different things, it can mean [...]

Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in most cases it represents a conversation between your organization and a customer.  Customer service transcripts, email threads, video transcripts, and surveys all represent the captured opinions, preferences and intentions of your consumer. Embedded in this [...]

DETROIT – Advertising experts say more people are interested in buying Chevrolet cars and trucks due to clever and targeted advertising and innovative digital campaigns tied to Super Bowl XLVI. According to the CNBC/Collective Intellect Super Sunday Ad Tracker research conducted before, during and after the game, Chevrolet came in first in purchase language – [...]

Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to wind down our own tracking and analysis of game day ads. We’re tallying the final results and capturing the final data to keep the data as pure and as reflective of viewer perception. If we [...]