For months now we’ve been compiling data on upcoming films as they have been discussed within social media, looking at conversational volume, sentiment, and viewing interest so that we may have a good idea as to what’s going to be hot and what’s going to be a flop. Now it seems that someone else is on the scent as well. Word came to us last week via Mashable, the most obsessive social media news site on the web, that a study had been published demonstrating how Twitter has a high predictive power when it comes to box office performance. Suffice it to say, we weren’t too surprised.

It’s great feedback to hear when clients are able to take insight from our collaboration with them and mold it into action that benefits their brand. We’ve worked closely with Western Union over the last year. During recent work with the company, a specific point of analysis found that a sore spot for consumers was [...]

Saints win 31-17 – and with that, another football season has come to a close. A bittersweet day for many across the globe, here at Collective Intellect we take solace in the fact that we get to bask in the bright (and in some cases not so shiny) moments of the Super Bowl XLIV advertising [...]

Taking part in a time honored tradition, as we launch our 2010 blogging effort, we resolve to be more deliberate about sharing information that tells the story of Collective Intellect, the social media research industry, as well as social media marketing and social media in general. We are expecting many things to change in 2010, [...]

Collective Intellect wishes you the happiest of holiday seasons! We’d like you to click right here for some cheer!

This morning, our own Tim Lefkowicz was featured on Colorado Public Radio’s “Colorado Matters” program. LISTEN HERE for Tim and Ryan Warner’s interview on the rise of social media and what it means to market research, the companies that use it and the future of marketing.

Background- For nearly 20 years, Iconoculture has been the leading global consumer research and advisory services company, providing the most comprehensive consumer insights to help its clients understand what’s going on with consumers, why it’s happening, where it’s heading and what it means for business. Iconoculture integrates consumer information from multiple data sources and combines [...]

In the past few years, the space occupied by companies that monitor social media and mine unstructured text for brand and product references has significantly matured, with new lists of experts in the field emerging weekly. Fortunately, technology and marketing savvy agencies and firms also are keeping pace with the maturing space. There are myriad [...]

NEW YORK, NY (March 30, 2009) – Collective Intellect today announced that MTV Networks has selected the company as a strategic partner for digital communications analytics and audience insights. MTV Networks will deploy Collective Intellect’s innovative solutions to draw real time online audience insights, and enhance its understanding of how consumers perceive and engage with [...]

Companies Join Forces to Provide a Robust, Integrated View of the Consumer MINNEAPOLIS and BOULDER, Colo., Feb. 17 /PRNewswire/ — Iconoculture, the leading cultural trend research company, and Collective Intellect,the leading provider of real-time market intelligence through advanced digital-media analytics technologies, today announced a partnership that focuses on bringing the marketplace one big step closer [...]