Traditional market research has a new information channel – social media. According to Forrester, by the end of 2009, more than 85% of US online consumers will be reading or viewing social content. Market research that does not take into account brand- or product-specific online user-generated content – blog posts and re-posts, product reviews, rich [...]

Social media agency Room 214’s co-founder Jason Cormier interviewed Collective Intellect co-founder and CTO Tim Wolters for a podcast last week. The wide-ranging discussion covered social media monitoring best practices and thoughts on emerging social media technology, as well as a host of other related topics. Check out the podcast on Room 214’s “Capture The [...]

Collective Intellect’s President Tim Lefkowicz kicked off the start of the 2008 Summer Olympics by appearing on the Fox Business Network (FBN) Money for Breakfast Show anchored by Alexis Glick which follows pre-market business headlines. FBN sought Collective Intellect’s opinion on the results of the pre-Olympic Sentiment around the major brands that are advertising at [...]

As the 2008 Summer Olympics approaches, Collective Intellect slices down the analysis to the even more granular level of Brands and their Olympic-specific marketing composition. By doing this and sampling the two weeks directly prior to the start of the Olympics (7/25 to 8/7/2008). Our results: The traditional Big 3 of Visa, Coca-Cola, and McDonald’s [...]

The 2008 Olympics in China are already generating a great deal of buzz in the Social Media world, particularly around certain Olympic Sponsors. Collective Intellect is actively tracking the buzz around Visa, McDonald’s, UPS, General Electric, Coca-Cola, Panasonic and Kodak. By comparing all sponsors and evaluating each sponsors lift through increase in online conversation, CI [...]

Start experimenting with these ideas for social media marketing, and you’ll start to understand Web 2.0. Now take it a step further and listen to the conversation with analytical tools, determine your brand’s sentiment, find the insights and create authentic conversations with your topic mavens, then you’ll be several steps closer to using social media [...]

Per our press release about Collective Intellect’s engagment with Royal Bank of Canada to provide a customizable, real-time information to users of RBC’s direct investing Web site, Tim Wolters was contacted by Katherine Heires, a correspondent with Securities Industry News, who was interested in CI’s statistics and semantic-based algorithms. Rather than using natural language processing, [...]

Well it’s been a while since someone has done a really in-depth analysis of social media companies and here is a real killer. Philip Sheldrake, Director at RacePoint Group has broken the silence with an incredibly detailed analysis of the current players in the social media world. Download the full 99 pages of sweetness and [...]

Matt Dickman at Techno//Marketer has recently been posting about how sentiment is determined in online conversations while pointing out the difficulty posed with language and mentions Collective Intellect. “Part of their analysis is of language within conversations and the sentiment that is displayed there. The sentiment is then tracked over time and can be a [...]

Paul Gillin’s recent thought-provoking comments on whether and if a negative sentiment “floor” exists for Dell obscures a larger point – never give up! Using social media tools to further understand the negative sentiment associated with the “floor” helps build a business case (for or against) further marketing strategy and outreach. My response: – A [...]