Define: Social CRM
Social CRM is a philosophy and a business strategy, supported by a technology platform,
business rules, processes and social characteristics, designed to engage the customer in a
collaborative conversation in order to provide mutually beneficial value in a trusted and
transparent business environment.
It's the company's response to the customer's ownership of the conversation.
Define: Proprietary Content
Almost any textual content your organization stores such as:
- instant message chat logs
- customer service and support transcripts
- internal documentation
Any proprietary data can be imported into the Collective Intellect Social CRM Insight
platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Define: Snippet
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Define: Blog
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Define: Message Board
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Define: News
Online news, includes WSJ, NY Times, Local News, etc
Define: Social Sites
Social networking sites such as Facebook, MySpace, LinkedIn.
Define: MicroBlogs
Twitter, where content is limited to 140 characters.
