Archive for the ‘Industry News’ Category

CI:Insight recognized as a Contender in The Forrester Wave™: Listening Platforms, Q3 2010 Study

by Jen Roberts August 10, 2010

We’re a Contender. Collective Intellect was invited to participate in the Forrester Wave on Listening Platforms study, which evaluated offerings from nine companies and scored them according to 76 criteria. We were thrilled to be included in the study. Unfortunately the report is no longer available for download.

Social Media & Box Office Prediction: The Plot Twitters

by Seth Harris April 6, 2010

For months now we’ve been compiling data on upcoming films as they have been discussed within social media, looking at conversational volume, sentiment, and viewing interest so that we may have a good idea as to what’s going to be hot and what’s going to be a flop. Now it seems that someone else is on the scent as well. Word came to us last week via Mashable, the most obsessive social media news site on the web, that a study had been published demonstrating how Twitter has a high predictive power when it comes to box office performance. Suffice it to say, we weren’t too surprised.

Tweeting Down the Aisle

by Vicky Czarniecki April 5, 2010

As covered by Wired.com, Greg Rewis and Stephanie Sullivan (@hughart and @theunderwire) tied the knot on April 1st. Throughout the ceremony, family transcribed their vows in tweet form to share their special event with faraway friends, and ultimately the twitterverse. The tech-savvy couple made it possible for you to follow the event as well as send well wishes using the #tweetwed hashtag.

Google Buzz Hits a Low Note with Consumers

by Laura Carroll March 24, 2010

Unless you’ve been living under a rock (or lack a Gmail account), there’s no doubt you’ve heard of, tested or been genuinely confused by the launch of Google Buzz. One morning in February, I opened my Gmail account and there it was- 35 “buzz” notifications. “I must be popular”, I thought. After clicking into these messages, I realized I was not very popular, I was just inundating myself with more general useless knowledge about people I would have genuinely not heard from until my 20 year high school reunion. AWESOME.

The Evolving World of Media & Entertainment Research

by Richard Keck January 29, 2010

At Collective Intellect, we appreciate that social media messages don’t live in an isolated vacuum; content influences and is influenced by traditional media stories. This is why we view and treat online news content just like your standard social media message. This confluence of traditional and social media also impacts our assessment of the larger [...]

Twitterville Thoughts

by Matan Har January 19, 2010

A few weeks ago we interviewed Shel Israel about his new book Twitterville. Twitterville is less a business manual than it is a collection of short success stories. The book is so effective because of the personal, one-on-one style with which it is written. It is both entertaining and informative, and while reading it you [...]

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The People Have Chosen

by Vicky Czarniecki January 15, 2010

Last week was a first for the little people. The People’s Choice Awards were completely decided on and by “the People.” For the first time, fans were involved at the beginning stages of the show and were able to not only vote, but decide on the nominees. In a post published by AdAge which discussed [...]

2010 Social Media Predictions

by Vicky Czarniecki December 22, 2009

Social media continues to evolve. As there is really no way to know how this will affect the future, we present our whimsical take on how social media may change life as we know it in 2010. 1. 2010 will be the Year of Privacy; No one likes it when parents crash the party As [...]

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Twitterville: The Man Behind It All

by Matan Har December 11, 2009

Today marks our first interview with an author who is focused on the ever changing world of social media. Shel Israel is the author of the new book, Twitterville, in which he describes personal accounts of successful Twitter use cases. To read more background on his book, please visit his blog. According to his bio, [...]

The Slopes are Tweeting Your Name

by Vicky Czarniecki December 8, 2009

Like so many other Coloradans, I love to spend as much of the snowy months in the mountains as possible. How is a girl to decide when and where to go? The proof is in the pudding – snow or no snow will be the deciding factor in whether or not people flock to the [...]

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here