Last week’s announcement regarding the purchase of 51% of NBC Universal by Comcast has received a substantial amount of attention thus far. The deal will combine many important media entities in television, internet and movies and values NBCU at $30 billion. GE still owns 49% (after Vivendi selling its 20% stake in NBCU back to [...]

Media, Rivals Aim to Stir It up for Search Giant, but to Consumers It’s Still a Beloved Brand by Michael Learmonth and Abbey Klaassen Published: April 20, 2009 NEW YORK (AdAge.com) – A little internal test at the Mountain View, Calif., search giant goes like this: You take Google search results, slap them on a [...]

Just as in the wonderful Dr. Seuss book “Horton Hears a Who!”, the world of social media may have started off perceived as a tiny speck of dust, whose participants only elephants with tremendous listening capabilities could hear. Turns out that the speck is actually a world of its own and is a growing source [...]

Two terms reside at the center of the ongoing quest for measurable metrics and estimating the return on marketing investment within the social media arena – reach and engagement. The former is a measurement relic of traditional advertising effectiveness such as TV or radio spots while the latter is the latest buzzword (pun intended) for [...]

Curtis has been around the social media and public relations worlds for longer than practically anyone else I know of (except perhaps Chris Brogan). He talks about twitter, word of mouth, and measurement as they relate to public relations. Thanks for the mention Curtis! What do clients want more/less of, given the current economic conditions? [...]

Came across this post this morning from Jason Falls. It’s a collaborative piece predicting what may go down in social media next year. These are from some of the most active thought leaders in social media. Interesting to see the different perspectives and general impression that social media still has a ways to go in [...]

Two terms reside at the center of the ongoing quest for measurable metrics and estimating ROI within the social media arena – reach and engagement. “Reach” is a measurement relic of traditional advertising effectiveness such as TV or radio spots. “Engagement” is the latest buzzword (pun intended) for discussing the efficacy of social media marketing [...]

RT: Great post by Remarkablogger Michael Martine outlining the top twitter faux pas made by marketers, summed up in the following paragraph. The advice may seem like common sense but is a great reminder of why the word social appears in the wikipedia entry for twitter. “If I could distill these five points down to [...]

The recent malaise brought about by this month’s collapse of the Dow Jones Industrial Average and worsening economic conditions have brought into sharp relief the budgeting challenges marketers face in 2009 and beyond. Despite the economic doom and gloom, understanding who your customers and potential customers are and what they are saying about your company, [...]

A colleague of mine, Victoria Petrock, recently introduced me to a site she currently writes for called marketingcharts.com. The site provides free downloads of useful marketing charts and spreadsheets, as well as links to relevant articles. Today, one article in particular stood out to me. A recent study shows that young adults (ages 18-34) are [...]