For months now we’ve been compiling data on upcoming films as they have been discussed within social media, looking at conversational volume, sentiment, and viewing interest so that we may have a good idea as to what’s going to be hot and what’s going to be a flop. Now it seems that someone else is on the scent as well. Word came to us last week via Mashable, the most obsessive social media news site on the web, that a study had been published demonstrating how Twitter has a high predictive power when it comes to box office performance. Suffice it to say, we weren’t too surprised.

The way I see it, people only watch the Oscars for two reasons. One, they want to see who’s going to embarrass themselves (thank you Elinor Burkett from Music by Prudence), and two they want to see what people will be wearing. With that in mind, we’ve run some statistical breakdowns of the social media [...]

I’m not sure if you heard, as they did a pretty good job of keeping it low-key, the Academy Awards took place on Sunday. Full of the usual pomp and circumstance, coupled with the quirky pairing of Steve Martin and Alec Baldwin, it was an entertaining night of laughs, a few predictable wins, and a [...]

15 years ago we would have asked “Brandon or Dylan?” and “Amanda or Sydney?”. Today we ask “Liam or Navid?” and “Ella or Riley?”. Resurrected from the 90′s, The CW has brought back two of the most popular teen and 20-something dramas. Today we’re pitting the most famous zip code against the most famous place. [...]

The countdown to the Academy Awards is on and we figure the time has come to take a look at how things are shaping up for the nominated films. To save time, both yours and mine, I’m going to focus on the big one: Best Picture. I’m feeling a bit feisty today, so I think [...]

Saints win 31-17 – and with that, another football season has come to a close. A bittersweet day for many across the globe, here at Collective Intellect we take solace in the fact that we get to bask in the bright (and in some cases not so shiny) moments of the Super Bowl XLIV advertising [...]

Last week was a first for the little people. The People’s Choice Awards were completely decided on and by “the People.” For the first time, fans were involved at the beginning stages of the show and were able to not only vote, but decide on the nominees. In a post published by AdAge which discussed [...]

“Hello, my name is Conan O’Brien, and I will soon be available for children’s parties.” While Conan O’Brien was his usual funny-self, poking fun at the possible end to his career in his opening monologue on January 12th, consumers find nothing funny about NBC’s decision making. Moving his late-night time slot back to 12:05 ET, [...]

You’ve probably never seen the 1968 Soviet-produced adaptation of ‘War and Peace’. That’s okay, I haven’t either. Directed by Sergei Bondarchuk, it is to date the most expensive film ever made, costing $100 million, or over $700 million once adjusted for inflation. It tells, at both an epic scale and an epic length, Tolstoy’s story [...]

Social media analytics have primarily focused on the conversation surrounding the brand with little attention paid to the characteristics of the audience driving that conversation. By understanding online audience demographics, we provide a deeper understanding of “who” they are. Deeper insights lead to a smarter marketing and advertising approaches. We analyzed individuals online who discussed [...]