I’m very excited to welcome Ed Roberto to Collective Intellect’s leadership team as our new CEO.  I wanted to share my thoughts on why we made this move and what it means for the company going forward. When we founded Collective Intellect over six years ago, we wanted to help marketers truly understand what consumers [...]

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of positive word-of-mouth as well as negative reactions), revealed the clear winner of Super Bowl advertisers [...]

About the test (Including acknowledgments) The documents in the Reuters-21578 collection appeared on the Reuters newswire in 1987.  The documents were assembled and indexed with categories by personnel from Reuters Ltd. (Sam Dobbins, Mike Topliss, Steve Weinstein) and Carnegie Group, Inc. (Peggy Andersen, Monica Cellio, Phil Hayes, Laura Knecht, Irene Nirenburg) in 1987. In 1990, [...]

What are the steps for achieving ROI in social media? As your organization evolves along the social media maturity curve, integrate social media analytics across the enterprise. Social ROI is really business ROI. 3 Steps to Social ROI View more presentations from Collective Intellect

Here’s the second half of our discussion with Greg Greenstreet, CTO & SVP of Engineering. In the second part of our discussion, Greg will be providing a technical perspective on how CI approaches social media & text mining analytics. Want to catchup on  part I of our interview, read The Technology behind Social Media Analytics. [...]

There have been a number of recent discussions about the enormous volume of social media data. According to IDC 95% of the 1.2 zettabytes of data in the digital universe is unstructured, 70% of which is user generated content. Along with managing the staggering number of tweets, blog posts, message board discussion, etc. about your [...]

I was reading Brian Solis’ great post called The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two; the post is part of a series of three. This particular post contained the provocative heading Content Context is King, which immediately made me think “No Way!”  Brian calls this “nicheworks – formation of [...]

How can a company begin integrating social media analytics into their business workflow processes or existing CRM tool? What do you think are the steps, important data points and processes a company should use to successfully engage with their customers? What does a Social CRM system look like? At a conceptual level, it may look [...]

The drive and demand for the enterprise is to integrate social business within their key lines of business accelerating. It is becoming imperative for business to better communicate and form valuable relationships with their customers, prospects and influencers in the new social media worlds. Learn what they key technology components are to effectively listen, engage [...]

Campaign Tracker is one of the many managed services offerings our talented and experienced researchers provide. This is a great report for benchmarking and quickly tracking the effectiveness of a campaign. The speed to insight gives your team that additional breadth of knowledge to better support your project goals. If a company is unsure how [...]