Campaign Tracker is one of the many managed services offerings our talented and experienced researchers provide. This is a great report for benchmarking and quickly tracking the effectiveness of a campaign. The speed to insight gives your team that additional breadth of knowledge to better support your project goals. If a company is unsure how [...]

We’ve put together a small set of slides that outline some suggestions for monitoring social media conversations during a marketing campaign.  This is not a comprehensive list but hopefully gives you a broad outline from which to form your own strategy. 5 Suggestions for Analyzing Social Media View more presentations from Collectual.

Meet a few of the talented members of our social media analytics team.  Collective Intellect’s team of social media analysts have tremendous experience in helping clients figure out what their clients are saying, where and what it might mean to their product or brand. Paul Bowes I have worked at Collective Intellect for about 2 [...]

As part of our series on industry uses for social research we are looking at the media/entertainment industry. I watch TV but I most often watch shows that I can get from Netflix or that I am able to stream. Other friends of mine gather to watch a show every week at a different person’s [...]

Defining sentiment and it’s value in social media analytics can be 
tricky and at times misleading. Using sentiment to derive insight into 
customer conversations is too broad and blunt of a categorization 
technique – assessing the tone of a post is as difficult as expressing 
an emotion in instant message. Something gets lost. At Collective
 [...]

This post is part of 4-part series introducing how different companies or organizations are using social media analytics. Each week we’ll dive deeper into how marketing organizations, entertainment/media companies or agencies are integrating social media analytics and semantic technology into their marketing or customer care strategies. So, you are in charge of analyzing social media [...]

Boulder, Colorado has been in the news quite a bit recently. Check out this Fox news video from a coffee shop just a few blocks from us called Atlas Purveyors; the video is about tech companies leaving California for Boulder, Colorado. I don’t know if that is true or not but this town is energized [...]

As the summer comes to an end, I’ve decided to do an analysis on a Hilton, Marriott, and Hyatt to see how their perception fared through the summer. Examining language usage gives you a view into how consumer perceptions can vary across brands. To get a quick view of this, I’ve examined opinionated, action language, [...]

We seem to be getting all sorts of accolades lately. We just found out that we were ranked 192 on the 2010 Inc. 500, Inc’s annual ranking of the fastest-growing private companies in America. We have the August issues of the magazine with the pull-out list and the site will be updated August 24th with [...]

We just found out this week that Collective Intellect has been chosen as one of the finalists for the 10th annual IQ (Innovation Quotient) Awards, presented by The Boulder County Business Report. This is pretty exciting for us as  the judges reviewed dozens of different nominations for this year’s event. We’ll find out the results [...]