Collective Intellect Announces Social CRM Insight Platform

by Tyler Montgomery July 15, 2010

BOULDER, Colo., July 15 /PRNewswire/ — Today Collective Intellect released the industry’s first web-based, automated, real-time text mining and analytics software for social media, traditional and corporate media. Collective Intellect’s Social CRM Insight Platform is designed to provide real-time, actionable insights to enable organizations to gain faster and richer insights as well as early warnings on important trends to drive superior business performance.

Collective Intellect Social CRM Insight platform enables open-ended analysis by identifying key themes and terms as well as understanding causation and correlation to capture the true voice of the consumer. It also enables closed-end analysis to identify and quantify consumer considerations and preferences and customer sentiment utilizing dimensions that are either customized or provided in the library.

“Collective Intellect focused their development of a best-in-class tool to do deep analysis on social media,” said Don Springer, CEO and Co-Founder of Collective Intellect. “Many organizations will have already developed or invested in the other point tools necessary to create a Social CRM solution, adding a text mining and analytical tool like Collective Intellect Social CRM Insight Platform should be seamless.”

Collective Intellect’s Social CRM Insight software consists of two modules: CI-Listen and CI-Insight both of which utilize Collective Intellect’s Semantic Analytics Engine.

  • CI-Listen, the monitoring module enables real-time 24×7 monitoring and alert based emails.
  • CI-Insight, the research and analytics module provides multi-dimensional analysis, blended qualitative and quantitative analysis, demographics and psychographics analysis, in an integrated consumer conversation analytical hub.
  • CI-SAE, Collective Intellect’s Semantic Analytics Engine gathers and scrubs millions of conversations (postings) per day, with access to over 2 billion conversations over the last 12 months.
  • Collective Intellect’s software interface enables you to immediately digest the insights and to rapidly drill down into the data to gain further insights and possible positive or negative trends.

About Collective Intellect
Collective Intellect is the leading provider of social media analytics software enabling Social CRM through its Social CRM Insight platform, a web-based solution, which automatically performs real-time text mining and analytics. Collective Intellect provides Global 1000 enterprises, Public Relations and Market Research firms with the ability to identify emerging consumer considerations and preferences, and to track their ability to change them. Customers include nearly 100 of the Fortune500 including companies such as Nestle Purina, Wal-Mart, Microsoft, Motorola, ESPN, MTVN, MillerCoors, GE Finance, Barclays, Verizon Wireless, Hallmark, Outback Steakhouse, General Mills, Unilever, Siemens, NBC Universal, Paramount Pictures and Hasbro. Collective Intellect is a privately held with headquarters in Boulder, CO. For more information, visit www.collectiveintellect.com.
Contact:
Brandon Line

Collective Intellect, Inc.

Brandon.Line@collectiveintellect.com

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Collective Intellect

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Boulder, CO 80302

720.259.3600
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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here