In the past few years, the space occupied by companies that monitor social media and mine unstructured text for brand and product references has significantly matured, with new lists of experts in the field emerging weekly.

Fortunately, technology and marketing savvy agencies and firms also are keeping pace with the maturing space. There are myriad examples of how brand or product monitoring insights add value including augmenting SEO, supporting e-campaigns, deriving relevant messaging, and creating testable lead/demand generation strategy to name a few.

However, two areas are particularly exciting from our perspective in terms of providing more refined social media analytics:
o harvesting blogger demographics
o tying together brand and product attributes

Collective Intellect is harvesting publicly available demographics and blog author characteristics to help online marketers and advertisers understand who they are. Deriving a holistic picture of influential authors online moves digital outreach and communication one step closer to the traditional approach employed by direct marketers. This is true whether the goal is to understand “the crowd” online or Facebook users.

Collective Intellect currently places an analytic emphasis on a multi-faceted approach to understand brands, companies and products by viewing consumer perception through the lens of pre-defined (but comprehensive) attribute lists. That is, we take hundreds of attributes and consumer preferences and “intersect” them with select brands or products (yours and your competition’s) to provide an understanding that goes beyond rudimentary monitoring approaches. “Intersection analytics”, then, is the ongoing relationship between such attributes as “tastes great” or “expensive” and where and to what degree they can be applied to (“intersect with”) your product or brand. This real-time market intelligence is efficient, pure, and effectively augments any current understanding of existing brand knowledge.

Although frankly this entrepreneur may have the best approach to obtaining social media intelligence, we’d like you to consider attending our webcast on May 5th (below) to hear a brief discussion highlighting our digital communications products and how intersection metrics can help you with your marketing and advertising intelligence. Looking forward to hearing from you.