Background- For nearly 20 years, Iconoculture has been the leading global consumer research and advisory services company, providing the most comprehensive consumer insights to help its clients understand what’s going on with consumers, why it’s happening, where it’s heading and what it means for business. Iconoculture integrates consumer information from multiple data sources and combines it with expert analysis and interpretation by the industry’s largest Consumer Strategist team to deliver targeted insights — quickly and more cost effectively than traditional approaches

As social media adoption rates continued to rise, social media market research emerged as a new method to understanding how consumers feel about the world around them. To continue to deliver on their promise of providing clients with the most comprehensive consumer insights, Iconoculture was looking for a solution that would allow them to deliver syndicated and custom social media insight. Using Collective Intellect’s advanced text analytics technologies and product suite; the two companies were able to partner to bring a comprehensive view of the consumer never seen before.

• IconoIQ- A collaborative team of both Iconoculture and Collective Intellect analysts extract insight from tens of millions of conversations taking place across the web. Integrated dashboards from both companies display trend data for hundreds of topics and editorial pieces, published continuously throughout the year on Iconoculture’s interactive, searchable content hub, IconoIQ.
• Custom Social Media Monitoring- Iconoculture client’s can streamline costs and vendors by using the CI/Listen dashboard to monitor their industry, brand, and products all while receiving industry leading customer service from both companies.
• Custom IconoCommunities and Social Media Research – This fully customizable research option integrates two products; Collective Intellect’s custom social media research reports and Iconoculture’s consumer-centric social networks, IconoCommunities, which provide clients a real-life, real-time read on consumers’ innermost moods, mindsets and motivations.

Why it works- Expertise and advanced technologies drive the success behind the scenes. Iconoculture’s Advisory Services offer ongoing advisory support from an experienced team of Consumer Strategists with combined knowledge of multiple consumer demographics, various consumer segments and expertise across a broad range of industry categories.

Testimonials showcase Iconoculture as not just a provider of information but as a trusted partner for businesses. Coupling this expertise with Collective Intellect’s industry leading technology allows for a more comprehensive view of the consumer. Through Collective Intellect’s advanced text analytics and semantic technology, Iconoculture is able to provide social media data faster and with better data purity than other methods, further increasing expertise and subsequently value for their clients.