NEW YORK, NY (March 30, 2009) – Collective Intellect today announced that MTV Networks has selected the company as a strategic partner for digital communications analytics and audience insights. MTV Networks will deploy Collective Intellect’s innovative solutions to draw real time online audience insights, and enhance its understanding of how consumers perceive and engage with its brands, content and marketing. The partnership encompasses all of MTV Networks’ brands including MTV, VH1, CMT, COMEDY CENTRAL, SPIKE, TV Land, Nickelodeon, The N, and Nick at Nite.

“Our audiences inform everything we do, so it’s important that we tap into the deep, insightful and continuous online conversations they’re having around our content and the way we leverage it for marketers,” said Colleen Fahey Rush, Executive Vice President of Strategic Insights and Research for MTV Networks. “Collective Intellect and its analytics technologies will get us even closer to our audiences and the communities they build around our content across the Web.”

“The rapid explosion of social media digital communications has created new opportunities for media companies to better understand and connect with their audiences,” said Tim Lefkowicz, President of Collective Intellect. “With the new ways that audiences consume media, it’s critical for entertainment companies to know to what their core audiences are saying and determine the influence they have on their brands. We are excited to partner with MTV Networks and help them to even better understand their audiences.”

MTVN will leverage Collective Intellect’s advanced influencer identification, automated consumer sentiment, theme extraction, and audience insight technologies to augment and strengthen its leading market research platform. The partnership will yield real-time audience intelligence for MTVN’s programming and provide MTVN a fuller understanding of its audiences’ interests, habits, and lifestyles.

About Collective Intellect
Collective Intellect is the next generation in market intelligence, offering the most advanced real-time analytics technologies available. Collective Intellect helps clients extract valuable insights from the vast volume of consumer-related digital communications. Collective Intellect works with a wide array of Fortune 500 companies to deliver market intelligence faster, more cost effectively, and with better data purity than any other method. Collective Intellect’s proprietary artificial intelligence solutions analyze unstructured data to uncover what consumers feel about brands, products, events, campaigns, categories, companies, messaging, issue or any topic of importance. Founded in 2005, Collective Intellect is headquartered in Boulder, CO. For more information, please visit www.collectiveintellect.com

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 160 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

Media Inquiries:
Viacom-MTV Networks: Mark Jafar (212) 846-8961
Collective Intellect: John McCartney, Attention! (646) 280-8573