New Noteworthy Marketing Site

by Justin Wyman October 28, 2008

A colleague of mine, Victoria Petrock, recently introduced me to a site she currently writes for called marketingcharts.com. The site provides free downloads of useful marketing charts and spreadsheets, as well as links to relevant articles. Today, one article in particular stood out to me. A recent study shows that young adults (ages 18-34) are more receptive to email ads rather than ads that pop up on their social network sites, such as MySpace and Facebook. I found this surprising considering the intense growth and popularity of such networks among this age group.

Anyway, I find this site to be a good source for quick marketing insights.

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Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

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Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here