As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions of business results. Social media analytics may offer early signifiers of how well a campaign, discount or show is preforming. For example, monitoring and categorizing social media conversations [...]

There’s quite a bit of discussion about engagement. How should it be defined? Is the definition derived purely from a company’s perspective?  Others may define it simply as a consumer clicking ‘like’ or sharing a link. Some thought-leaders think the term has been bandied around so much, it needs to be retired. We (CI) view [...]

Mark Schaefer has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. And I’ve been trying to meet him for about 9 months. I’ve also [...]

For those families celebrating Christmas, there are just a few remaining shopping days, which is providing CI and CNBC with ongoing social media insights into both shoppers’ intentions and to some extent the gift receivers. CNBC analysts reviewed a fairly new market called the Secondary Gift Card market; it almost sounds a bit like Off-off-Broadway. [...]

CI & CNBC Use Social Media Analytics to Detect Emerging Trends CI and CNBC have continued their partnership through the holiday buying season but have shifted the focus to identify and categorize conversations of the last minute shopper. 11 million daily conversations around 30 retailers were analyzed for consumer expressions of intention to buy and [...]

Videos Collection of social media and enterprise text monitoring best practices, tips and reviews of CI:Insight & CI:View product features Webinars: The Evolution of Social Business Collaboration Tools White Papers: Strategy for Social CRM Semantic Filtering Integrating Social Media Analytics into Your Business Point of View: Facebook MySpace YouTube

Can  analyzing social media conversations lead to a better understanding of your competitive market? By now, most organizations have realized the value of monitoring and analyzing their social customer to provide early indications of possible business outcomes, surface insights into consumer preferences and the impact of outreach efforts or campaigns. But solely analyzing the social [...]

Transforming your business into a social business means more than simply monitoring mentions and buzz. It means being able to further categorize the large volumes of conversation for consumer expressions around intentions and preferences. It means better audience segmentation and surfacing demographic details. Here at CI, we are actively working with clients to not only [...]

If you’ve been reading any online or print media, then you know that social media volume has been growing exponentially. This explosive growth has introduced several challenges, to name just a few: volume of noise obscures true consumer signals conversation shifts outliers become dominant issues quickly traditional channels sometimes corroborate other times contradict social trends [...]

Analysts were expecting big gains from Kohl’s over the holiday weekend; it’s just they didn’t mention that to their customers. But CI and CNBC were listening and we were not surprised by the outcome.  We had analyzed social media conversations related to Kohl’s along with 19 other retailers over the the Black Friday and Cyber [...]