Final CNBC/CI Super Sunday Ad Tracker Insights Super Bowl 12 is now in the record books and we’re beginning to wind down our own tracking and analysis of game day ads. We’re tallying the final results and capturing the final data to keep the data as pure and as reflective of viewer perception. If we [...]

The Super Bowl not only brought together the two best teams in the NFL but also paired some unlikely brands together to share the spotlight in ads. What was the impact of these co-branding efforts?  According to our Brand Tracker, there was little if no impact on consumer perception related to co-branded ads.  Of course, [...]

The impact of the Super Bowl Ads continues to influence both consumer perception and behavior a day after the big game with the Chrysler ad particularly showing strength. What’s most interesting about this ongoing engagement is that it is being partially driven by consumers using purchasing language in their conversations. In the automotive category, Chrysler [...]

Darren Rovell reviewed the Top Super Bowl Ads as ranked by the CNBC/Collective Intellect Super Sunday Ad Tracker in the video below. Darren suggested that the Super Bowl audience wanted funny and those ads able to delivery were favorably received and ranked well based on key social indicators defined in the tracker. Check out the [...]

The Super Bowl has contributed to and helped spread phrases across the pop culture landscape. So, it’ll be interesting to see if Doritos “You Didn’t See Nuthin’” takes its places along side such classics as “Wassup” from 2008 and “Who Dat” from 2010. As I look at the social indicators that comprised our engaged consumer [...]

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of positive word-of-mouth as well as negative reactions), revealed the clear winner of Super Bowl advertisers [...]

Let’s face it the Super Bowl might be the only televised event in which people actually look forward to watching commercials. Last year, we measured: the number of times an advertiser was mentioned the “buzz”, during and after the 2011 Super Bowl Later, we were asked did the amount of buzz the advertisements produced mention [...]

Following the early release yesterday, The Hunger Games continues to give the competition, ads and other trailers alike, a run for their money. While their first place in Total Volume is noteworthy and definitely reflective of the popularity of the book trilogy, with the Super Sunday Ad Tracker we go beyond that general buzz. It [...]

When I was checking out the CNBC/Collective Intellect Super Sunday Ad Tracker to find some interesting insights to pass on,  I changed the date in the dashboard to analyze conversation from yesterday(Feb., 2nd)  and was pleasantly surprised to see Budweiser topping out the list at number 1. Beer appears to be replacing autos in people’s [...]

To determine which brand’s advertising is winning/losing? 1. Start with the Main Metrics tab. The Engaged Consumers index will help you understand who is really winning and losing as defined above. The Total Buzz column to the right helps you see which brand is generating the most overall conversations (good + bad) 2.Click the Engagement [...]