PR Newser Interview with Curtis Hougland
by Tim Wolters December 15, 2008Curtis has been around the social media and public relations worlds for longer than practically anyone else I know of (except perhaps Chris Brogan). He talks about twitter, word of mouth, and measurement as they relate to public relations. Thanks for the mention Curtis!
What do clients want more/less of, given the current economic conditions?
Clients want more data-driven PR. They are requesting campaigns with greater transparency and measurability. Understandably, companies are less likely to embrace innovation without understanding the tangible return. This is good news for social media, which is far more measurable than traditional PR.
