Strength in its Data Processing Technology a Key Factor

Boulder, CO, August 10, 2010 – Collective Intellect, a leader in social media analytics software was among nine companies that Forrester Research, Inc. invited to participate in its independent study for the “The Forrester Wave™: Listening Platforms, Q3 2010”.   The nine vendors invited to participate ranged from startups to software heavyweights, with Collective Intellect determined to be a contender and leading the field in data quality through text analysis.

For the Wave report on Listening Platforms, Forrester evaluated offerings from nine companies and scored them according to 76 criteria, including data sources, textual analysis, functionality, consulting and analysis services, strength of management team and corporate and product strategy. Based on performance across these dimensions, the companies were grouped in four categories: Leaders, Strong Performers, Contenders and Risky Bets.

“We are thrilled that Forrester included us in their analysis,” said Don Springer, CEO and co-founder of Collective Intellect. “We will continue to work hard  on getting the analytics correct so that we can provide deep customer insights that lead to focused and effective actions”.

Collective Intellect’s CI:Insight™, part of its Social CRM Insight platform, automates the customer’s ability to identify emerging consumer considerations and preferences, tracks the ability to change them, and enables the customer to take immediate and focused action.  This embodies Collective Intellect’s slogan of “15 Minutes to Insight”. The software solution enables customers to collect, process, and synthesize intelligence from online consumer conversations and other available proprietary content, so that customers can listen to and understand what is important to their consumers, to gain faster insights and early warnings on important trends.  When this analysis is conducted effectively and efficiently, an organization can derive clear and measurable actions to directly impact its customers.

About Collective Intellect

Collective Intellect is a leading provider of social media analytics software enabling Social CRM through its Social CRM Insight platform, a web-based solution, which automatically performs real-time text mining and analytics. Collective Intellect provides Global 1000 enterprises, Public Relations and Market Research firms with the ability to identify emerging consumer considerations and preferences, and to track their ability to change them.    Customers include nearly 100 of the Fortune500 including companies such as Nestle Purina, Wal-Mart, Microsoft, Motorola, ESPN, MTVN, MillerCoors, GE Finance, Barclays, Verizon Wireless, Hallmark, Outback Steakhouse, General Mills, Unilever, Siemens, NBC Universal, Paramount Pictures and  Hasbro. Collective Intellect is a privately-held company with headquarters in Boulder, CO. For more information, visit www.collectiveintellect.com.