Real Time Super Bowl Insights, Part Two: 24-Hour Report
by Kevin Yordy February 3, 2009Part Two of our three-part Super Bowl report is now available. The last report covered online activity during the game, and a long-term analysis of the ’08 game. This one covers all online activity for the 24-hour period after the game. Pepsi maintains its dominance, but several other advertisers gained a lot of momentum since last night. We have included a “Dollars Spent Per Social Media Conversation” metric, as well as deeper looks into consumer reactions to ten different advertisers’ commercials.
To get the full PDF report, as well as Part One, fill out the form below and we’ll email it directly to you!
