Comments on: Social Media: There is a Person Behind that Tweet http://www.collectiveintellect.com/blog/social-media-there-is-a-person-behind-that-tweet Mon, 07 May 2012 21:36:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Amy Lieberman http://www.collectiveintellect.com/blog/social-media-there-is-a-person-behind-that-tweet/comment-page-1#comment-1009 Amy Lieberman Tue, 21 Sep 2010 01:24:01 +0000 http://www.collectiveintellect.com/blog/?p=2466#comment-1009 Orange Insights was wondering the same thing. We created Community During Crisis: What We Can Learn from the Boulder Community’s Usage of Social Media During the Boulder Fire. http://slidesha.re/bAicpf In this analysis, we looked at citizens. The same type of study can be done for brands where the goal is to strategically use digital media to understand the context of the consumer involvement, the intent of usage- does the intent yield an action, and the quality of the involvement. Orange Insights was wondering the same thing. We created Community During Crisis: What We Can Learn from the Boulder Community’s Usage of Social Media During the Boulder Fire. http://slidesha.re/bAicpf

In this analysis, we looked at citizens. The same type of study can be done for brands where the goal is to strategically use digital media to understand the context of the consumer involvement, the intent of usage- does the intent yield an action, and the quality of the involvement.

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