It’s great feedback to hear when clients are able to take insight from our collaboration with them and mold it into action that benefits their brand. We’ve worked closely with Western Union over the last year. During recent work with the company, a specific point of analysis found that a sore spot for consumers was [...]

This morning, our own Tim Lefkowicz was featured on Colorado Public Radio’s “Colorado Matters” program. LISTEN HERE for Tim and Ryan Warner’s interview on the rise of social media and what it means to market research, the companies that use it and the future of marketing.

Background- For nearly 20 years, Iconoculture has been the leading global consumer research and advisory services company, providing the most comprehensive consumer insights to help its clients understand what’s going on with consumers, why it’s happening, where it’s heading and what it means for business. Iconoculture integrates consumer information from multiple data sources and combines [...]

Media, Rivals Aim to Stir It up for Search Giant, but to Consumers It’s Still a Beloved Brand by Michael Learmonth and Abbey Klaassen Published: April 20, 2009 NEW YORK (AdAge.com) – A little internal test at the Mountain View, Calif., search giant goes like this: You take Google search results, slap them on a [...]

NEW YORK, NY (March 30, 2009) – Collective Intellect today announced that MTV Networks has selected the company as a strategic partner for digital communications analytics and audience insights. MTV Networks will deploy Collective Intellect’s innovative solutions to draw real time online audience insights, and enhance its understanding of how consumers perceive and engage with [...]

This year’s Super Bowl generated an enormous amount of online response – arguably due to the ads more so than the game itself, with 3D effects, new logos, and celebrity icons. Collective Intellect determined results within hours after the game. We’ve created a comprehensive report with our findings that we will make available as PDF. [...]

On Friday afternoon, I sat down to speak with Ron Morris of American Entrepreneur Radio, to talk about social media measurement and the after-buzz of Super Bowl advertising. To listen to the podcast, click here.

Collective Intellect today announced the launch of Media Intellect, the only real-time monitoring and predictive intelligence service for social, traditional and corporate media. “Understanding whom is saying what about your product or company online is now critical business intelligence,” said Collective Intellect CEO, Don Springer. “Media Intellect provides marketers with the real-time data and analysis [...]

There’s a new Guide to Social Media Analysis recently published by Nathan Gilliatt of Social Target, who blogs at http://net-savvy.com/executive/. This guide is hefty, and includes 31 profiles of a wide variety of companies (including Collective Intellect) that offer services related to social media monitoring, analysis and consulting. You can read more about it here [...]

BOULDER, Colorado, April 30, 2007 – Collective Intellect, Inc., (CI) an innovative provider of solutions enabling executives and institutional investors to obtain highly-relevant and critical pieces of information from unstructured online data sources, and Wall Street On Demand (WSOD). announced that CI’s unique ranked and filtered new media content is now available through WSOD’s financial [...]