When you think of Whole Foods, what’s the first thing that pops in your head? How about when you think of Trader Joe’s? Never been to a Trader Joe’s, you say? Well, there are 325 to choose from in 25 states, noticeably more than the 280 stores that Whole Foods operates…and that’s in 38 states, [...]
Taking part in a time honored tradition, as we launch our 2010 blogging effort, we resolve to be more deliberate about sharing information that tells the story of Collective Intellect, the social media research industry, as well as social media marketing and social media in general. We are expecting many things to change in 2010, [...]
In the real world I’d put my money on the one with a hook as a hand, but in the online arena things are looking a little up for the little green guy. Why? Because we’re talkin’ Cap’n Crunch vs. Lucky Charms. Analyzing the online conversations of these two American cereal staples over the last [...]
I was invited to speak at the following event yesterday by JohnstonWells. They’ve just moved into new offices in Denver so was a great way to show off the new digs. The event was well run and well attended by a number of local companies so hats off to the folks at JohnstonWells. The purpose [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
