Posts Tagged ‘facebook’

Google Buzz Hits a Low Note with Consumers

by Laura Carroll March 24, 2010

Unless you’ve been living under a rock (or lack a Gmail account), there’s no doubt you’ve heard of, tested or been genuinely confused by the launch of Google Buzz. One morning in February, I opened my Gmail account and there it was- 35 “buzz” notifications. “I must be popular”, I thought. After clicking into these messages, I realized I was not very popular, I was just inundating myself with more general useless knowledge about people I would have genuinely not heard from until my 20 year high school reunion. AWESOME.

Comment (RSS)  |  Trackback Read more »
Tags: , , ,

Reach versus Engagement, part II (full post)

by Dean Westervelt December 18, 2008

Two terms reside at the center of the ongoing quest for measurable metrics and estimating the return on marketing investment within the social media arena – reach and engagement. The former is a measurement relic of traditional advertising effectiveness such as TV or radio spots while the latter is the latest buzzword (pun intended) for [...]

Comment (RSS)  |  Trackback Read more »
Tags: , , , , ,

Twitter Micro Markup Spec

by Tim Wolters April 25, 2008

Just like the semantic web I think Twitter would benefit tremendously from introducing a micro markup language that monitoring tools could use to pick up data more accurately. It’s a fairly hard problem to parse blogs and tag them with semantic and qualitative data. Now think about shrinking that text down to 140 characters and [...]

Comment (RSS)  |  Trackback Read more »
Tags: ,

Collective Intellect

2040 14th St. Suite 200

Boulder, CO 80302

720.259.3600
866.697.7204 (fax)
View Map

Contact Us

*

*

*

*














140 characters left.

or cancel

Signup to try CI:Insight or CI:View

*

*

*

*



*










or cancel

Define: Social CRM

Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

Define: Proprietary Content

Almost any textual content your organization stores such as:

Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.

Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com

Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here