Traditional market research has a new information channel – social media. According to Forrester, by the end of 2009, more than 85% of US online consumers will be reading or viewing social content. Market research that does not take into account brand- or product-specific online user-generated content – blog posts and re-posts, product reviews, rich [...]
Two terms reside at the center of the ongoing quest for measurable metrics and estimating the return on marketing investment within the social media arena – reach and engagement. The former is a measurement relic of traditional advertising effectiveness such as TV or radio spots while the latter is the latest buzzword (pun intended) for [...]
Two terms reside at the center of the ongoing quest for measurable metrics and estimating ROI within the social media arena – reach and engagement. “Reach” is a measurement relic of traditional advertising effectiveness such as TV or radio spots. “Engagement” is the latest buzzword (pun intended) for discussing the efficacy of social media marketing [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
