NEW YORK, NY (March 30, 2009) – Collective Intellect today announced that MTV Networks has selected the company as a strategic partner for digital communications analytics and audience insights. MTV Networks will deploy Collective Intellect’s innovative solutions to draw real time online audience insights, and enhance its understanding of how consumers perceive and engage with [...]

Just as in the wonderful Dr. Seuss book “Horton Hears a Who!”, the world of social media may have started off perceived as a tiny speck of dust, whose participants only elephants with tremendous listening capabilities could hear. Turns out that the speck is actually a world of its own and is a growing source [...]

This year’s Super Bowl generated an enormous amount of online response – arguably due to the ads more so than the game itself, with 3D effects, new logos, and celebrity icons. Collective Intellect determined results within hours after the game. We’ve created a comprehensive report with our findings that we will make available as PDF. [...]

A quick look at general online Super Bowl ad discussion as well as a few specific advertisers reveals significantly higher activity levels for this year’s Super Bowl than ’08′s. Many factors have contributed to these increased numbers- from excitement over pre-released ads, to debates about the cost of a 30-second spot in today’s economy, to [...]

The recent malaise brought about by this month’s collapse of the Dow Jones Industrial Average and worsening economic conditions have brought into sharp relief the budgeting challenges marketers face in 2009 and beyond. Despite the economic doom and gloom, understanding who your customers and potential customers are and what they are saying about your company, [...]

As part of my ongoing analysis of the Oil & Gas sector for Collective Intellect’s customers, I’ve noticed Alberta’s oil sands are getting hammered from every direction. First, the Albertan Premier announced the New Royalty Framework which includes an increase in the taxation of oil sands. Five days later a Guardian article revealed the inhumane [...]

There’s a new Guide to Social Media Analysis recently published by Nathan Gilliatt of Social Target, who blogs at http://net-savvy.com/executive/. This guide is hefty, and includes 31 profiles of a wide variety of companies (including Collective Intellect) that offer services related to social media monitoring, analysis and consulting. You can read more about it here [...]