Paul Gillin’s recent thought-provoking comments on whether and if a negative sentiment “floor” exists for Dell obscures a larger point – never give up! Using social media tools to further understand the negative sentiment associated with the “floor” helps build a business case (for or against) further marketing strategy and outreach. My response: – A [...]

With over a hundred million blogs and hundreds of millions of users of social networks and readers of social media, the internet is becoming the central location for marketing efforts to influence customers purchasing decisions. Integrating offline and online campaigns are a must in order to achieve optimal reach and conversion opportunities. There are more [...]

On Friday afternoon, I sat down to speak with Ron Morris of American Entrepreneur Radio, to talk about social media measurement and the after-buzz of Super Bowl advertising. To listen to the podcast, click here.

Collective Intellect is developing new and innovative techniques to use the blogosphere as a predictive tool for reaction-based events. We’ve had predictive success in single state primaries and caucuses, as well as Super Bowl advertising; but the massive amounts of conversation in different topic areas surrounding Super Tuesday seemed to have too many variables which [...]

One of the questions that inevitably comes up when talking to customers about social media marketing is “How does Collective Intellect determines who the influencers are in social media?” This is a great question, because unlike traditional media – where you have existing criteria – circulation, source credibility, advertising rates based on impressions – social [...]

Political bloggers won a major victory this week in their quest towards mainstream acceptance and relevance. On 9/4, the Federal Elections Commission (FEC) ruled that political blogs are considered media, as far as US Electoral Law is concerned. Essentially, the FEC reaffirmed the right for political bloggers to exercise free speech with the same rights [...]

Collective Intellect Launches Next Generation of Media Intelligence, a Comprehensive Media Research Tool Targeted to Financial Community BOULDER, Colo., March 12, 2007 – Collective Intellect, Inc., (CI) an innovative provider of solutions enabling executives to obtain highly-relevant and critical pieces of information from unstructured online data sources, announced today the availability of the next generation [...]